Sometimes I think people forget about me.
That they notice my friends more than anything else.
I’m popular enough–
But I offer much more beyond being a recipe backdrop.

I’m actually very dynamic.
Soft yet fluffy.
Sweet and a lil’ nutty.
Energizing and well-balanced.
I’m practically an international star!

Listen, I get it though. I am a simple grain.
But I’m like a REALLY good grain.
Like good for you and good for the earth.
Afterall, I come from Planet Rice.

I’m sustainable, kosher and non-allergenic.
Not to mention, non-GMO, gluten free and grown in the U-S-of-A, baby!
I’m even 100% whole grain.
Practically the pinnacle of wellness over here.

So here’s the deal.
I want people to see me for all that I am.
To show them how good I am and how much I give back.
How a humble grain of rice, like me, can change the world.