Sierra Agra USA

Perfect is boring.

Predictable and overrated.

What’s underrated?

Flaws, bruises and imperfections.

Defects that do not equate to worthlessness

but rather a far more interesting fate.

The neverending unseen harvest— is our great work in progress.

Rewinding wasted potential with enough optimism to see

an endless capacity for change.

To initiate a cycle shift.

To reimagine resources into faultless possibilities.

Fostering harmony between the planet, the people and the process.

Finding the perfect use for substandard produce.