The Juice Is Worth The Squeeze
Sierra Agra USA
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Creative Director & Copywriter
Brand Identity
Manifesto
Logo
Social Launch
Sales Brochure
Recruitment Postcard
Swag
Manifesto:
Perfect is boring.
Predictable and overrated.
What’s underrated?
Flaws, bruises and imperfections.
Defects that do not equate to worthlessness
but rather a far more interesting fate.
The neverending unseen harvest— is our great work in progress.
Rewinding wasted potential with enough optimism to see an endless capacity for change.
To initiate a cycle shift.
To reimagine resources into faultless possibilities.
Fostering harmony between the planet, the people and the process.
Finding the perfect use for substandard produce.