The Juice Is Worth The Squeeze

Sierra Agra USA

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Creative Director & Copywriter

Brand Identity
Manifesto
Logo
Social Launch
Sales Brochure
Recruitment Postcard
Swag

Manifesto:

Perfect is boring.

Predictable and overrated.

What’s underrated?

Flaws, bruises and imperfections.

Defects that do not equate to worthlessness

but rather a far more interesting fate.

The neverending unseen harvest— is our great work in progress.

Rewinding wasted potential with enough optimism to see an endless capacity for change.

To initiate a cycle shift.

To reimagine resources into faultless possibilities.

Fostering harmony between the planet, the people and the process.

Finding the perfect use for substandard produce.

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Exceedient Foods

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Planet Rice